WHY BRAND IS AN ESSENTIAL FACTOR IN KIDS’ FASHION?

Many believe brands are over-hyped and unnecessarily expensive. But, brands assure quality and a perfect fit. A good brand will research into the materials they are using, the faultless fit and design, the type of weave and stitch and lastly, care about their customers. Rookie USA harbours brands which cater to children and their very unique requirements. The best materials are used, and any cause of irritation or discomfort is taken care of with every seamless stitch.

Brands provide consumer satisfaction and inner calm. If you’re buying from a brand that a large population approves of and has had positive experiences with, you can buy from that brand without hesitation. A pair of jeans from Levi’s, as we all know, will undoubtedly be good. So, you know that Levi’s kids’ t-shirts will also hold the same level of perfection as their jeans. When in a mental rut about where to buy from, a high-performing brand will save you time. If you know something is classically good, you will waste less time venturing into the unknown territory of a lesser-known brand or a generic garment. For example, when you want to shop for boys clothes online, you know Rookie India Website will have the best brands, and you can mindlessly shop from it without having to worry about quality and performance. The product value, look, feel and stature a branded item of clothing provides can not be supplemented by a generic product.

Brands are also an expression of the kind of person we are and the kind of person we want our children to be. People who are climate conscious and prefer organic materials usually patronise brands like Levi’s. Those who have been fans of iconic athletes go for Nike and Jordan as they have sportswear designed for high performance. People who have a bubbly yet sporty edge to their outfits buy from Converse, and if we are talking about beach bums, then Hurley is their definite caterer. The bottom line is brands change not only our perception but the way the world perceives us. And as we grow, we develop personalities based on the brands we use. For children, this is also very much true. Be it which cartoon channel to follow or which superhero is currently the best, brands form impressions on what’s a la mode. If all the kids are wearing Jordans while playing basketball, then that becomes the trend to follow.

Fashion is a cult, and it brings people together. It makes people buy similar items of clothing and even share their experiences. Brands, when successful, will create classic and timeless pieces which portray not only history but also culture and art. A pair of Levi’s jeans have so much history behind its conception that wearing them is, in fact, being a part of that heritage.

Rookie USA understands what your child needs when it comes to fashion, and it understands what looks good on your children. Only the best brands with an untarnished reputation have gone through to make sure nothing but perfection is adorned on your child.