Hypocrisy: the practice of claiming to have higher standards or more noble beliefs than is the case, and the title of Skepta's latest standalone single. According to the track, which was shared via SoundCloud last month, Skepta is shitting all over this hypocrisy. He might have 15 different iPhones but he is so not phoney.
Last night, the grime icon put out the accompanying video, which majorly references cult 90s late night TV show Eurotrash, a weird sexy lol-fest presented by a total dream team comprising of actor Antoine de Caunes and corset fan/designer Jean Paul Gaultier. With the same brightly coloured Eurotrash-style set, the music video was directed by Skepta and BBK friend Matt Walker who worked on Skeppy's last video No Security as well as last year's Apple documentary Greatness Only.
Though Skepta is styled in looks from his debut Mains collection, for those who might have missed the wildly obvious stylistic references to the cult show he also sports a striped Breton top a la JPG and proceeds to douse himself in Gaultier's classic Le Male fragrance. Things soon descend into a solo dance party, with Skepta breaking out the moves he learnt from Drake as he watches a karaoke lyric video that he also stars in. J'adore.